Getting a franchise off the ground in today’s movie market is always a tough task. With the massive increase in “cinematic universes” like Marvel, Universal’s Dark Universe, Paramount’s Transformers films, amongst many others, there’s a very likely chance some lesser-known franchises will fall through the cracks. At least, that’s what happened to Dean Israelite’s disappointing Power Rangers reboot back in March.
Most blockbusters nowadays – particularly remakes and reboots – often lean towards a more serious, adult-oriented version of their source material. While that’s not necessarily a bad thing, you can risk limiting your audience by doing that. So if you take a campy, lighthearted television show like Power Rangers and turn it into a movie that may scare kids more than entertain them, you may have a problem. The Power Rangers‘ darker tone meant it received also sported a PG-13 rating – not the broader PG rating that Israelite wanted. Speaking to Screen Rant, the director explained how the higher rating definitely hurt his film at the box office.
“Yes, definitely. Definitely. And not only do I think it, but there’s been market studies on it, and the findings have been that if the movie were rated PG- I don’t want to go into the specific numbers- but if the movie had been rated PG, there would have been more traffic. I think parents were unsure if they could bring their kids to the movie, which surprised me, because the movie is a tame PG-13.”
The director went on to explain how he feels Power Rangers‘ darker style isn’t necessarily a bad thing for kids, as well as how he hopes the film will see the light of day now that its hit the home media front.
“We did a lot of preview screenings, and to me, it felt like a seven-year-old might be scared, but in a good way. They liked that they were scared of Rita, but they still came out of the movie enjoying it, they liked what was going on. I think we really tread that line well, so it was disappointing that parents didn’t know that they could take their kids to it. I’m hoping now, with it coming out on DVD and Blu-ray, and On Demand, that parents will feel more comfortable. That maybe they’ll check it out for themselves and then see that it’s suitable.”
It is too bad Power Rangers did so poorly (grossing only $140 million against a $100 million production budget), but its serious tone does make the case for studios eschewing the adult-oriented blockbusters and embracing the campiness of what made the original source material so cherished. There’s obviously skepticism if there will be a sequel to Power Rangers, but more than likely we won’t be seeing it any time soon.
Power Rangers is currently out on Digital HD, and will be released on 4K, Blu-ray, and DVD June 27th, 2017.
Source: Screen Rant